Scoop: The Häagen-Dazs Flavor Search is a series of webisodes, shot in a documentary style. Häagen-Dazs received 5,000 entries from ice cream lovers with an idea for a flavor they dreamed of. First Häagen-Dazs chose 10 flavors. Then the public voted to narrow those down to 3 finalists:
- Blueberry Belgian Waffle
- Caramelized Pear and Toasted Pecan
- Coco y Cacao - Coconut in Aztec Chocolate (dark chocolate with added spiciness)
Last year’s winner was Sticky Toffee Pudding, based on an English dessert, which I’d never heard of, that makes a darn good ice cream option. Robust in flavor, with pieces of “moist brown sugar cake” adding to the texture. It is easy to finish a whole pint of this in one sitting.
In order to fend off the guilt, I just pretend I’m watching a trailer for the next Christopher Guest film or, better yet, the Food Network…you know, educational programming. And if Scoop is online, it can’t be reality TV, right?
Watch videos documenting the path to the final flavor, to be announced on Good Morning, America on September 21.
P.S. I did not submit my brilliant flavor idea to this contest. My idea is so good I intend to one day take the idea directly to a specific company, earning them millions. I know the flavor is good; I have made it at home.