Thursday, September 6, 2007

I am now part of the problem.

I do not watch reality television for political reasons: It steals work from actors who commit their lives to their craft in favor of making someone who is less dedicated into a star overnight. My friends tell me this is the new American Dream: To become rich and famous for doing practically nothing. It is the clash of this aversion to reality programming and my love of Häagen-Dazs that has created in me a bit of a moral dilemma.

Scoop: The Häagen-Dazs Flavor Search is a series of webisodes, shot in a documentary style. Häagen-Dazs received 5,000 entries from ice cream lovers with an idea for a flavor they dreamed of. First Häagen-Dazs chose 10 flavors. Then the public voted to narrow those down to 3 finalists:

  • Blueberry Belgian Waffle
  • Caramelized Pear and Toasted Pecan
  • Coco y Cacao - Coconut in Aztec Chocolate (dark chocolate with added spiciness)
The 3 finalists will work with flavor experts to develop their flavor at “the Häagen-Dazs ice cream test kitchen in California.” (Road trip, anyone?) Since it’s Häagen-Dazs, the ice cream will be all-natural; the flavor artists are chefs, not chemists.

Last year’s winner was Sticky Toffee Pudding, based on an English dessert, which I’d never heard of, that makes a darn good ice cream option. Robust in flavor, with pieces of “moist brown sugar cake” adding to the texture. It is easy to finish a whole pint of this in one sitting.

In order to fend off the guilt, I just pretend I’m watching a trailer for the next Christopher Guest film or, better yet, the Food Network…you know, educational programming. And if Scoop is online, it can’t be reality TV, right?
Watch videos documenting the path to the final flavor, to be announced on Good Morning, America on September 21.

P.S. I did not submit my brilliant flavor idea to this contest. My idea is so good I intend to one day take the idea directly to a specific company, earning them millions. I know the flavor is good; I have made it at home.

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